haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 237-246 / 1883
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237.
How event sponsors are really identified: A (baseball) field analysis
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198
 2006 Johar, G.V.
Pham, M.T.
Wakefield, K.L.
238.
When synergy in marketing communication online enhances audience response: The effects of varying advertising and product publicity messages
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 160-170
 2006 Wang, A.
239.
An integrated framework of newspaper advertising: a longitudinal analysis
Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 759-797
 2006 Leonidou, L.C.
240.
Commercial broadcasting and local content: cultural quotas, advertising and public stations
Economic Journal
2006 : APR, VOL. 116:511, p. 605-625
 2006 Richardson, M.
241.
Evaluating advertising effects on brand perceptions: incorporating prior knowledge
International Journal of Market Research
2006 : VOL. 48:2, p.179-192
 2006 Romaniuk, J.
Nicholls, E.
242.
Audience experiences of media context and embedded advertising: a comparison of eight media
International Journal of Market Research
2006 : VOL. 48:1, p.81-102
 2006 Bronner, F.
Neijens, P.
243.
How do advertising creative directors perceive research?
International Journal of Advertising
2006 : VOL. 25:3, p. 361-380
 2006 Chong, M.
244.
Programme involvement and interactive behaviour in interactive television
International Journal of Advertising
2006 : VOL. 25:3, p. 309-332
 2006 Levy, S.
Nebenzahl, I.D.
245.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
246.
Looking for the emotional unconscious in advertising
International Journal of Market Research
2006 : VOL. 48:5 p.515-524
 2006 Penn, D.
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