haku: @indexterm advertising effectiveness / yhteensä: 556
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239.
Guck' doch mal hin! Anzeigenkontakte in der Werbewirkungsforschung (Look at it! Publicity perception as a research topic)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:2, p. 164-187
 1990 Andresen, Th.
240.
Ease of message processing as a moderator of repetition effects in advertising.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 345-353
 1990 Anand, P.
Sternthal, B.
241.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
242.
The influence of nonattended material on the processing of advertising claims.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 263-278
 1990 Janiszewski, C.
243.
Advertising versus promotion: which is which?
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC13-RC16
 1990 Shapiro, A.
244.
Separating advertising from promotional effects with econometric modeling.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC6-RC12
 1990 Hollis, N. S.
245.
Attributes of likable television commercials
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 38-44
 1990 Biel, A. L.
Bridgwater, C.A.
246.
A technique for increasing the reliability of syndicated product - media research
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37
 1990 Cannon, H. M.
Williams, D. L.
Akaah, I. P.
247.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
248.
How will decisions be made in 2020? (!Advertising environment)
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 39-41
 1990 Morgan, A.I.
Cameron, P.A.
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