haku: @indexterm product mix / yhteensä: 47
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24.
Can small firms find and defend strategic niches? A test of the Porter hypothesis.
Review of Economics and Statistics
1989 : MAY, VOL. 71:2, p. 258-262
 1989 Bradburd, R. M.
Ross, D. R.
25.
Product variety and inefficiency of monopoly.
Economica
1988 : AUG, VOL. 55:219, p. 393-401
 1988 Donnenfeld, S.
White, L. J.
26.
Using a semiotic approach to study the consumption of functionally related products.
International Journal of Research in Marketing
1988 : VOL. 4:3, p. 187-200
 1988 Kehret-Ward, T.
27.
Rethinking the product portfolio : a generalized investment model.
Management Science
1988 : SEP, VOL. 34:9, p. 1080-1095
 1988 Devinney, T. M.
Stewart, D. W.
28.
Design ung Marketing. -Kunst contra Kommerz oder sich ergaenzende Disziplinen?
Betriebswirtschaft
1988 : MAY/JUN, VOL. 48:3, p. 299-309
 1988 Koppelmann, U.
29.
Eine Produktanalyse im Handel lohnt sich, stures Margendenken kann "rote Zahlen" bescheren! (!Product group) (!Account)
Management-Zeitschrift Industrielle Organisation
1987 : VOL 56:3, p. 125-130
 1987 Egloff, K.
30.
Beyond the many faces of price : an integration of pricing strategies.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 146-160
 1986 Tellis, G. J.
31.
Developing a practical planning system for a steel business. ( *SLOVENIAN STEELWORKS )
Long Range Planning
1986 : APR, VOL. 19:2, p. 90-100
 1986 Rozman, R.
32.
The intra-industry trade of Benelux with the developing world.
Weltwirtschaftliches Archiv
1986 : VOL. 122:1, p. 131-149
 1986 Tharakan, P. K. M.
33.
Cost-plus pricing when joint costs are present.
Omega
1985 : VOL. 13:6, p. 555-559
 1985 Schneider, A.
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