haku: @journal_id 794 / yhteensä: 218
viitteet: 24-33 / 218
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 otsikkovuositekijä
24.
Shopping style segmentation of consumers
Marketing Letters
2002 : MAY, VOL. 13:2, p. 91-106
 2002 Papatla, P.
Bhatnagar, A.
25.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
26.
Canonical correlation analysis and Wiener-Granger causality tests: Useful tools for the specification of VAR models
Marketing Letters
2002 : FEB, VOL. 13:1, p. 53-66
 2002 Horvath, C.
Leeflang, P.S.H.
Otter, P.W.
27.
Range and number-of-levels effects in derived and stated measures of attribute importance
Marketing Letters
2002 : FEB, VOL. 13:1, p. 41-52
 2002 Verlegh, P.W.J.
Schifferstein, H.N.J.
Wittink, D.R.
28.
Partitioned pricing in advertising: Effects on brand and retailer attitudes
Marketing Letters
2002 : FEB, VOL. 13:1, p. 27-40
 2002 Lee, Y.H.
Han, C.Y.
29.
Market segment derivation and profiling via a finite mixture model framework
Marketing Letters
2002 : FEB, VOL. 13:1, p. 17-25
 2002 Wedel, M.
Desarbo, W.S.
30.
Defaults, framing and privacy: Why opting in-opting out
Marketing Letters
2002 : FEB, VOL. 13:1, p. 5-15
 2002 Johnson, E.J.
Bellman, S.
Lohse, G.L.
31.
A Simple Way to Reduce Estimation Bias in Some Dynamic Choice Models
Marketing Letters
2001 : AUG, VOL. 12:3, p. 271-278
 2001 Degeratu, A. M.
32.
On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths
Marketing Letters
2001 : AUG, VOL. 12:3, p. 259-269
 2001 Huber, J.
Train, K.
33.
The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it
Marketing Letters
2001 : AUG, VOL. 12:3, p. 249-258
 2001 Roehm, M. L.
Roehm, H. A.
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