haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 241-250 / 1883
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 otsikkovuositekijä
241.
Evaluating advertising effects on brand perceptions: incorporating prior knowledge
International Journal of Market Research
2006 : VOL. 48:2, p.179-192
 2006 Romaniuk, J.
Nicholls, E.
242.
Audience experiences of media context and embedded advertising: a comparison of eight media
International Journal of Market Research
2006 : VOL. 48:1, p.81-102
 2006 Bronner, F.
Neijens, P.
243.
How do advertising creative directors perceive research?
International Journal of Advertising
2006 : VOL. 25:3, p. 361-380
 2006 Chong, M.
244.
Programme involvement and interactive behaviour in interactive television
International Journal of Advertising
2006 : VOL. 25:3, p. 309-332
 2006 Levy, S.
Nebenzahl, I.D.
245.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
246.
Looking for the emotional unconscious in advertising
International Journal of Market Research
2006 : VOL. 48:5 p.515-524
 2006 Penn, D.
247.
Sense-making of employment: on whether and why people read employment advertising
Journal of Organizational Behavior
2006 : SEP, VOL. 27:6, p. 747-770
 2006 Rafaeli, A.
248.
Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs
Journal of Business Ethics
2006 : FEB II, VOL 63:4, p. 333-343
 2006 Beltramini, R. F.
249.
The British General Election of 2005: a summary perspective
Journal of Marketing Management
2006 : NOV, VOL. 21:9 - 10, p. 907 – 923
 2006 O´Shaughnessy, N.
250.
People who complain about advertising: the aficionados, guardians, activists and seekers
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 379 – 405
 2006 Volkov, M.
Harker, M.
Harker, D.
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