haku: @journal_id 69 / yhteensä: 714
viitteet: 241-250 / 714
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 otsikkovuositekijä
241.
Advertising's effect on the product evolutionary cycle.
Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29
 1990 Holak, S.L.
Tang, Y.E.
242.
Truth in marketing theory and research.
Journal of Marketing
1990 : JUL, VOL.54:3, P.1-15
 1990 Hunt, S.D.
243.
Marketing and logical deduction.
Journal of Marketing
1990 : APR, VOL.54:2, P.89-92
 1990 Skipper, R.
Hyman M.R.,
244.
A comment on "evaluating and improving argument centered works in marketing.
Journal of Marketing
1990 : APR, VOL.54:2, P.83-88
 1990 Sterrett, S.M.
Smith, D.C.
245.
Evaluating service encounters: the effects of physical surroundings and employee responses.
Journal of Marketing
1990 : APR, VOL;54:2, p.69-82
 1990 Bitner, M.J.
246.
Market orientation: the construct, research propositions, and managerial implications.
Journal of Marketing
1990 : APR, VOL.54:2, p.1-18
 1990 Kohli, A.K.
Jaworski, B.J.
247.
Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets.
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68
 1990 Balasubramanian, S. K.
Kumar, V.
248.
Identifying sources of turnover costs: a segmental approach.
Journal of Marketing
1990 : APR, VOL.54:2, p.46-56
 1990 Dormon, R. Y.
249.
Best value, price-seeking and price aversion: the impact of information and learning on consumer choices.
Journal of Marketing
1990 : APR, VOL.54:2, p.34-45
 1990 Tellis, G. J.
Gaeth, G. J.
250.
Corporate product policy and innovative behavior of european and japanese multinationals: an empirical investigation.
Journal of Marketing
1990 : APR, VOL.54:2, p.19-33
 1990 Kotabe, M.
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