haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 243-252 / 556
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243.
Advertising versus promotion: which is which?
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC13-RC16
 1990 Shapiro, A.
244.
Separating advertising from promotional effects with econometric modeling.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC6-RC12
 1990 Hollis, N. S.
245.
Attributes of likable television commercials
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 38-44
 1990 Biel, A. L.
Bridgwater, C.A.
246.
A technique for increasing the reliability of syndicated product - media research
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37
 1990 Cannon, H. M.
Williams, D. L.
Akaah, I. P.
247.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
248.
How will decisions be made in 2020? (!Advertising environment)
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 39-41
 1990 Morgan, A.I.
Cameron, P.A.
249.
Globaldegook
Business
1990 : MARCH, p. 131, 133
 1990 Hennessy, C.
250.
Advertising's effect on the product evolutionary cycle.
Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29
 1990 Holak, S.L.
Tang, Y.E.
251.
Consumer involvement- Does it affect advertising testing?
Marketing and Research Today
1990 : FEB, VOL. 18, p.37-45
 1990 Keitz, B. von
252.
The highly-involved consumer: A marketing myth?
Marketing and Research Today
1990 : FEB, VOL.18, p.30-36
 1990 Otker, T.
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