haku: @journal_id 69 / yhteensä: 714
viitteet: 244-253 / 714
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 otsikkovuositekijä
244.
A comment on "evaluating and improving argument centered works in marketing.
Journal of Marketing
1990 : APR, VOL.54:2, P.83-88
 1990 Sterrett, S.M.
Smith, D.C.
245.
Evaluating service encounters: the effects of physical surroundings and employee responses.
Journal of Marketing
1990 : APR, VOL;54:2, p.69-82
 1990 Bitner, M.J.
246.
Market orientation: the construct, research propositions, and managerial implications.
Journal of Marketing
1990 : APR, VOL.54:2, p.1-18
 1990 Kohli, A.K.
Jaworski, B.J.
247.
Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets.
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68
 1990 Balasubramanian, S. K.
Kumar, V.
248.
Identifying sources of turnover costs: a segmental approach.
Journal of Marketing
1990 : APR, VOL.54:2, p.46-56
 1990 Dormon, R. Y.
249.
Best value, price-seeking and price aversion: the impact of information and learning on consumer choices.
Journal of Marketing
1990 : APR, VOL.54:2, p.34-45
 1990 Tellis, G. J.
Gaeth, G. J.
250.
Corporate product policy and innovative behavior of european and japanese multinationals: an empirical investigation.
Journal of Marketing
1990 : APR, VOL.54:2, p.19-33
 1990 Kotabe, M.
251.
Early development of the philosophy of marketing thought.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 102-113
 1990 Jones, D.G.
Monieson, D.D.
252.
Personal differences, job tension, job outcomes, and store performance: a study of retail store managers.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 85-101
 1990 Lusch, R.F.
Serpkenci, R.R.
253.
The service encounter: diagnosing favorable and unfavorable incidents.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 71-84
 1990 Bitner, M.J.
Booms, B.H.
Tetreault, M.S.
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