haku: @indexterm advertising effectiveness / yhteensä: 556
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249.
Globaldegook
Business
1990 : MARCH, p. 131, 133
 1990 Hennessy, C.
250.
Advertising's effect on the product evolutionary cycle.
Journal of Marketing
1990 : JUL, VOL.54:3, P.16-29
 1990 Holak, S.L.
Tang, Y.E.
251.
Consumer involvement- Does it affect advertising testing?
Marketing and Research Today
1990 : FEB, VOL. 18, p.37-45
 1990 Keitz, B. von
252.
The highly-involved consumer: A marketing myth?
Marketing and Research Today
1990 : FEB, VOL.18, p.30-36
 1990 Otker, T.
253.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
254.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
255.
Consumer Response to Humour in Advertising: A Series of Field Studies Using Behavioral Observation
Journal of Consumer Research
1990 : MAR, VOL. 16, p.498-501
 1990 Scott, C.
Klein, D.
Bryant, J.
256.
Predicting Memory for Components of TV Commercials from EEG
Journal of Consumer Research
1990 : MAR, VOL. 16, p.472-478
 1990 Rothschild, M.
257.
Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Journal of Consumer Research
1990 : MAR, VOL. 16, p.433-441
 1990 Ford, G.
Smith, D.
Swasy, J.
258.
Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising)
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152
 1990 Speetzen, R.
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