haku: @indexterm POSITIONING / yhteensä: 214
viitteet: 25-34 / 214
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25.
The "comparative analysis of spas" - an instrument for the re-positioning of spas in the context of competition in spa- and health tourism
Tourism review
2003 : VOL. 58:3, p. 20-28
 2003 Fontanari, M.
Kern, A.
26.
Product-market positioning and prospector strategy : an analysis of strategic patterns from the resource-based perspective
European Journal of Marketing
2003 : VOL 37:10, p. 1409-1439
 2003 McGuinness, T.
Morgan, R.
Strong, C.
27.
A strategic approach to the study of innovation in the financial services industry : The case of telephone banking
Journal of Marketing Management
2003 : APR, VOL 19:3-4, p. 259-281
 2003 Costanzo, L. A.
Keasey, K.
Short, H.
28.
The Sydney Opera House: An Australian icon
International Journal of Arts Management
2003 : WINTER, VOL: 5:2, p. 69-77
 2003 Colbert, F.
29.
How much does the market value an improvement in a product attribute?
Marketing Science
2002 : FALL, VOL. 21:4, p. 398-411
 2002 Ofek, E.
Srinivasan, V.
30.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
31.
Examining the impact of physical and nonphysical product attributes on the selection of specialty, shopping, and convenience products: A comparison of French and Malaysian consumers
Journal of Euromarketing
2002 : VOL. 11:4, p. 27-45
 2002 Keillor, B.D.
Widmier, S.
Lewison, D.
32.
The offering as the strategic focus
Journal of Consumer Policy
2002 : SEP, VOL. 10:3, p. 171-188
 2002 Kenyon, A.
Mathur, S. S.
33.
How to identify your enemies before they destroy you
Harvard Business Review
2002 : NOV, VOL. 80:11, p. 115-123
 2002 Rafii, F.
Kampas, P.J.
34.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
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