haku: @indexterm marketing management / yhteensä: 608
viitteet: 25-34 / 608
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25.
Competing and cooperating similarity in global strategic alliances: an exploratory examination
British Journal of Management
2009 : SEP, VOL. 20:3, p. 363-376
 2009 Kim, J.
Parkhe, A.
26.
Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in "society's doghouse"
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 345-364
 2009 Woodall, T.
Swailes, S.
27.
Marketing power and CMO power: could market orientation break the link? An exploratory case study
Journal of Strategic Marketing
2009 : OCT, VOL. 17:5, p. 327-343
 2009 Lamberti, L.
Noci, G.
28.
The implications of lean operations for sales strategy: from sales-force to marketing-force
Journal of Strategic Marketing
2009 : JUN-AUG, VOL. 17:3-4, p. 237-255
 2009 Piercy, N.
Rich, N.
29.
Experience marketing: a review and reassessment
Journal of Marketing Management
2009 : VOL. 25:5-6, p. 501-517
 2009 Tynan, C.
McKechnie, S.
30.
The implementation of a market orientation. A review and integration of the contributions to date
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1265-1293
 2008 Raaij, E. M. van
Stoelhorst, J. W.
31.
The marketing accounting interface - lessons and limitations
Journal of Marketing Management
2008 : VOL. 24:7-8
 2008 Sidhu, B. K.
Roberts, J. H.
32.
Achieving effective academic/practitioner knowledge exchange in marketing
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 221-240
 2008 Hughes, T.
Tapp, A.
Hughes, R.
33.
Consumers as resource integrators
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 113-130
 2008 Baron, S.
Harris, K.
34.
Marketing philosophies: Evidence from Turkey
Annals of Tourism Research
2008 : JAN, VOL 35:1, p. 127-147
 2008 Tosun, C.
Okumus, F.
Fyall, A.
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