haku: @journal_id 1742 / yhteensä: 80
viitteet: 25-34 / 80
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 otsikkovuositekijä
25.
Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables.The Case of China
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 45-54
 2003 Zhou, N.
Zhou, D.
Ouyang, M.
26.
On The Use of Time Expressions in Promoting Product Benefits The Metaphoric and the Literal
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 33-44
 2003 Spears, N.
27.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
28.
Account Planners' Views on How Their Work Is and Should Be Evaluated
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 7-16
 2003 Morrison, M. A.
Haley, E.
29.
Firing advertising agencies: Possible reasons and managerial implications
Journal of Advertising
2003 : VOL. 32:3, p. 77-86
 2003 Kulkarni, M.S.
Vora, P.P.
Brown, T.A.
30.
Teenage exposure to cigarette advertising in popular consumer magazines: Vehicle versus message reach and frequency
Journal of Advertising
2003 : VOL. 32:3, p. 69-76
 2003 Lancaster, A.R.
Lancaster, K.M.
31.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
32.
Food for health: The use of nutrient content, health, and structure/function claims in food advertisements
Journal of Advertising
2003 : VOL. 32:3, p. 47-55
 2003 Parker, B.J.
33.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
34.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
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