haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 251-260 / 1883
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 otsikkovuositekijä
251.
Branded entertainment: a new advertising technique or product placement in disguise
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 489 – 504
 2006 Hudson, S.
Hudson, D.
252.
A laboratory study of advertising and price competition
European Economic Review
2006 : FEB, VOL. 50:2, p. 323-347
 2006 Morgan, J.
Orzen, H.
Sefton, M.
253.
The journal of account planning in U.S. agencies
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 124-131
 2006 Morrison, M.
Haley, E.
254.
The demographic and psychographic antecedents of attitude toward advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 102-112
 2006 Dutta-Bergman, M. J.
255.
Persuasive talk: is it what you say or how you say it?
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 84-92
 2006 Boyd, H. C. III
256.
Effects of advertising likeability: a 10-year perspective
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 73-83
 2006 Smit, E. G.
Meurs, L. van
Neijens, P. C.
257.
Reconsidering recall and emotion in advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 49-56
 2006 Mehta, A.
Purvis, S. C.
258.
Measuring emotion - lovemarks, the future beyond brands
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 38-48
 2006 Pawle, J.
Cooper, P.
259.
How to capture the heart? Reviewing 20 years of emotion measurement in advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 18-37
 2006 Poels, K.
Dewitte, S.
260.
What do consumers do emotionally with advertising?
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 2-10
 2006 Gordon, W.
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