haku: @indexterm Brands / yhteensä: 1643
viitteet: 251-260 / 1643
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 otsikkovuositekijä
251.
The effects of corporate branding dimensions on consumers’ product evaluation: a cross-cultural analysis
European Journal of Marketing
2006 : VOL. 40:7-8, p.825-845
 2006 Souiden, N.
Kassim, N. M.
Hong, H-J.
252.
Corporate rebranding: destroying, transferring or creating brand equity?
European Journal of Marketing
2006 : VOL. 40:7-8, p.803-824
 2006 Muzellec, L.
Lambkin, M.
253.
The corporate brand association base: a conceptual model for the creation of inclusive brand architecture
European Journal of Marketing
2006 : VOL. 40:7-8, p.785-802
 2006 Uggla, H.
254.
Internal brand building and structuration: the role of leadership
European Journal of Marketing
2006 : VOL. 40:7-8, p.761-784
 2006 Vallaster, C.
Chernatony, L. de
255.
Strong brands and corporate brands
European Journal of Marketing
2006 : VOL. 40:7-8, P. 742-760
 2006 Kay, M. J.
256.
Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
European Journal of Marketing
2006 : VOL. 40:7-8, p. 730-741
 2006 Balmer, J. M. T.
Greyser, S. A.
257.
The role of brand affiliation in hotel market value
Cornell Hotel and Restaurant Administration Quarterly
2006 : AUG, VOL, 47:3, p. 210-223
 2006 O'Neill, J.
Xiao, Q.
258.
Intangibility and perceived risk in online environments
Journal of Business Ethics
2006 : JUL, VOL. 22:5-6, p. 553 – 572
 2006 Eggert, A.
259.
Branded entertainment: a new advertising technique or product placement in disguise
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 489 – 504
 2006 Hudson, S.
Hudson, D.
260.
How (and where) the mighty have fallen: branded litter
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 473 – 487
 2006 Roper, S.
Parker, C.
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