haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 253-262 / 556
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253.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
254.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
255.
Consumer Response to Humour in Advertising: A Series of Field Studies Using Behavioral Observation
Journal of Consumer Research
1990 : MAR, VOL. 16, p.498-501
 1990 Scott, C.
Klein, D.
Bryant, J.
256.
Predicting Memory for Components of TV Commercials from EEG
Journal of Consumer Research
1990 : MAR, VOL. 16, p.472-478
 1990 Rothschild, M.
257.
Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Journal of Consumer Research
1990 : MAR, VOL. 16, p.433-441
 1990 Ford, G.
Smith, D.
Swasy, J.
258.
Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising)
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152
 1990 Speetzen, R.
259.
Un nuovo approccio metodologico per la raccolta di opinioni mediante questionario.
Economia e Management
1990 : MAY, 14, p. 43-52
 1990 Zara, C.
260.
The power of Imagination
Business
1990 : AUG, p. 104-106
 1990 Cotter, M.
261.
L'utilisation des langues etrangeres comme moyen d'augmenter l'efficacite de la publicite : une approche experimentale.
Recherche et Applications en Marketing
1990 : VOL. 5:2, p. 1-16
 1990 Petrov, J. V.
262.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
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