haku: @indexterm Public Relations / yhteensä: 295
viitteet: 254-263 / 295
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 otsikkovuositekijä
254.
What publics think about the company.
Management Today
1982 : SEP, p. 27, 31, 33, 37
 1982 Valin, R.
255.
The challenge to public affairs.
Journal of General Management
1982 : AUTUMN, VOL. 8:1, p. 58-68
 1982 McKay, J.
256.
The man who markets Silicon Valley. !McKenna, R. !Regis McKenna Public Relations Inc.
Fortune
1982 : DEC 13, VOL. 106:12, p. 133, 136, 139, 141, 143, 144
 1982 Uttal, B.
257.
How to develop an investor relations program.
Financial Executive
1982 : JUL, VOL. 50:7, p. 26, 28, 30, 32-33
 1982 Goldman, A. I.
258.
Case of the suspicious scientist.
Harvard Business Review
1982 : SEP-OCT, VOL. 60:5, p. 6-8, 12, 14
 1982 Amara, R.
Schmid, G.
259.
The impact of enriching case and statistical information on consumer judgments.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 398-406
 1982 Dickson, P. R.
260.
Making the PR people effective.
Management Today
1982 : JUN, p. 43-44, 48
 1982 Drake, D.
261.
Mehr öffentlichkeitsarbeit im klein- und mittelbetrieb.
Management-Zeitschrift Industrielle Organisation
1982 : VOL. 51:5, p. 218-221
 1982 Twerenbold, M. W.
262.
Improving the return on advocacy advertising.
Financial Executive
1981 : VOL. 49:11, p. 40-42, 44
 1981 Keim, G.
Zeithaml, V.
263.
Public affairs in the United States and Europe : a comparison.
Journal of General Management
1981 : /82 WINTER, VOL. 7:2, p. 48-53
 1981 Morris, J. M.
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