haku: @indexterm advertising effectiveness / yhteensä: 556
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255.
Consumer Response to Humour in Advertising: A Series of Field Studies Using Behavioral Observation
Journal of Consumer Research
1990 : MAR, VOL. 16, p.498-501
 1990 Scott, C.
Klein, D.
Bryant, J.
256.
Predicting Memory for Components of TV Commercials from EEG
Journal of Consumer Research
1990 : MAR, VOL. 16, p.472-478
 1990 Rothschild, M.
257.
Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Journal of Consumer Research
1990 : MAR, VOL. 16, p.433-441
 1990 Ford, G.
Smith, D.
Swasy, J.
258.
Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising)
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152
 1990 Speetzen, R.
259.
Un nuovo approccio metodologico per la raccolta di opinioni mediante questionario.
Economia e Management
1990 : MAY, 14, p. 43-52
 1990 Zara, C.
260.
The power of Imagination
Business
1990 : AUG, p. 104-106
 1990 Cotter, M.
261.
L'utilisation des langues etrangeres comme moyen d'augmenter l'efficacite de la publicite : une approche experimentale.
Recherche et Applications en Marketing
1990 : VOL. 5:2, p. 1-16
 1990 Petrov, J. V.
262.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
263.
"Super Werbung" fuer Kodak in der Schweiz Eine Kampagne, die dem Konsumenten nicht sagt, was er ueber das Produkt zu denken hat
Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.62-67
 1990 Hoerler, B.
264.
The learning and retention of outdoor advertising
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 47-51
 1989 King, K.W.
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