haku: @indexterm Brands / yhteensä: 1643
viitteet: 256-265 / 1643
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256.
Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
European Journal of Marketing
2006 : VOL. 40:7-8, p. 730-741
 2006 Balmer, J. M. T.
Greyser, S. A.
257.
The role of brand affiliation in hotel market value
Cornell Hotel and Restaurant Administration Quarterly
2006 : AUG, VOL, 47:3, p. 210-223
 2006 O'Neill, J.
Xiao, Q.
258.
Intangibility and perceived risk in online environments
Journal of Business Ethics
2006 : JUL, VOL. 22:5-6, p. 553 – 572
 2006 Eggert, A.
259.
Branded entertainment: a new advertising technique or product placement in disguise
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 489 – 504
 2006 Hudson, S.
Hudson, D.
260.
How (and where) the mighty have fallen: branded litter
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 473 – 487
 2006 Roper, S.
Parker, C.
261.
Measuring emotion - lovemarks, the future beyond brands
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 38-48
 2006 Pawle, J.
Cooper, P.
262.
Subaru: the emotional myths behind the brand's growth
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 11-17
 2006 Randazzo, S.
263.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
264.
The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly and carry a big brand
International Journal of Advertising
2006 : VOL. 25:2, p. 213-222
 2006 Herbst, K. C.
Allan, D.
265.
How to use advertising to build brands
International Journal of Market Research
2006 : VOL 48:3, p. 255-276
 2006 Cramphorn, S.
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