haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 256-265 / 478
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256.
Landerubergreifende Segmentierungskonzepte - Antwort auf die Globalisierung der Markte (International market segmentation concepts)
Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:1, p. 4-27
 1991 Kreutzer, R. T.
257.
Segmenting markets with conjoint analysis.
Journal of Marketing
1991 : OCT, VOL. 55:4, p.20-31
 1991 Green, P.E.
Krieger, A.M.
258.
Values and consumption patterns: a comparison between rural and urban consumers in Western Germany.
European Journal of Marketing
1991 : VOL. 25:12, p. 20-35
 1991 Schopphoven, I.
259.
Optimal cruise-liner passenger cabin pricing policy.
European Journal of Operational Research
1991 : NOV 25, VOL. 55:2, p. 136-147
 1991 Ladany, S. P.
Arbel, A.
260.
Thinking globally and managing locally
European Business Review
1991 : VOL. 91:2, p. 34-40
 1991 Morden, T.
261.
Testing for competitive submarkets
International Journal of Research in Marketing
1991 : VOL. 8:3, p.187-203
 1991 Kannan, P.
Wright, P.
Worobetz, N.
262.
Identifying mature segments.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 19-32
 1991 Bone, P. F.
263.
Marketing to older adults.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 33-41
 1991 Moschis, G. P.
264.
Nischen - erfolgstraechtige Marktsegmente? = It is possible to develop profitable market segments relying on marginal consumer demand?
Management-Zeitschrift Industrielle Organisation
1991 : APR, VOL. 60:4, p. 27-30
 1991 Cavalloni, C.
Tschirky, H.
265.
Les accords inter-entreprises, partage ou partenariat? Les strategies des groupes Europeens du traitment de l'information = Inter-firm agreements, separation or partnership? The strategies of the European groups of information industry
Revue d'Economie Industrielle
1991 : 1ER TRIMESTRE, NO. 55, p. 135-161
 1991 Delapierre, M.
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