haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 257-266 / 1883
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 otsikkovuositekijä
257.
Reconsidering recall and emotion in advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 49-56
 2006 Mehta, A.
Purvis, S. C.
258.
Measuring emotion - lovemarks, the future beyond brands
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 38-48
 2006 Pawle, J.
Cooper, P.
259.
How to capture the heart? Reviewing 20 years of emotion measurement in advertising
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 18-37
 2006 Poels, K.
Dewitte, S.
260.
What do consumers do emotionally with advertising?
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 2-10
 2006 Gordon, W.
261.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
262.
Destination advertising: age and format effects on memory
Annals of Tourism Research
2006 : VOL. 33:1, p. 7-24
 2006 MacKay, K. J.
Smith, M. C.
263.
The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly and carry a big brand
International Journal of Advertising
2006 : VOL. 25:2, p. 213-222
 2006 Herbst, K. C.
Allan, D.
264.
Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information
International Journal of Advertising
2006 : VOL. 25:2, p. 189-211
 2006 Karstens, B.
Belz, F. M.
265.
The "nag factor" and children's product categories
International Journal of Advertising
2006 : VOL. 25:2, p. 157-187
 2006 Bridges, E.
Briesch, R. A.
266.
Does the UK promotion of food and drink to children contribute to their obesity?
International Journal of Advertising
2006 : VOL. 25:2, p. 137-156
 2006 Ambler, T.
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