haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 258-267 / 469
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258.
The communication society: Predictions and realities
Marketing and Research Today
1990 : FEB, VOL.18, p.24-26
 1990 Zetterberg, H.
259.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
260.
Portrait of a changing consumer
Business Horizons
1990 : JAN-FEB, VOL. 33:1, p. 62-73
 1990 Dychtwald, K.
Gable, G.
261.
National stereotypes and product evaluations in a socialist country.
International Marketing Review
1990 : VOL. 7:1, p. 32-47
 1990 Papadopoulos, N.
Heslop, L. A.
Beracs, J.
262.
Consumer evaluations of brand extensions
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41
 1990 Aaker, D.A.
Keller, K.L.
263.
SERVQUAL : une echelle multi-items de mesure des perceptions de la qualite de service par les consommateurs.
Recherche et Applications en Marketing
1990 : VOL. 5:1, p. 19-42
 1990 Parasuraman, A.
Zeithaml, V. A.
Berry, L. L.
264.
Designing the qualitative research project: addressing the process issues *Warner Lambert
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, rc7-9
 1989 Berlamino, C.
265.
Consumer response to advertising mail
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 18-24
 1989 Rogers, J.L.
266.
Consumer response to advertising mail
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 18-24
 1989 Rogers, J.L.
267.
The effect of vivid attributes on the evaluation of alternatives: The role of differential attention and cognitive elaboration.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 188-196
 1989 McGill, A. L.
Anand, P.
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