haku: @indexterm Brands / yhteensä: 1643
viitteet: 259-268 / 1643
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 otsikkovuositekijä
259.
Branded entertainment: a new advertising technique or product placement in disguise
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 489 – 504
 2006 Hudson, S.
Hudson, D.
260.
How (and where) the mighty have fallen: branded litter
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 473 – 487
 2006 Roper, S.
Parker, C.
261.
Measuring emotion - lovemarks, the future beyond brands
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 38-48
 2006 Pawle, J.
Cooper, P.
262.
Subaru: the emotional myths behind the brand's growth
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 11-17
 2006 Randazzo, S.
263.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
264.
The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly and carry a big brand
International Journal of Advertising
2006 : VOL. 25:2, p. 213-222
 2006 Herbst, K. C.
Allan, D.
265.
How to use advertising to build brands
International Journal of Market Research
2006 : VOL 48:3, p. 255-276
 2006 Cramphorn, S.
266.
How affective commitment boosts guest loyalty (and promotes frequent-guest programs)
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 174-181
 2006 Mattila, A.S.
267.
Strategic hotel development and positioning: The effects of revenue drivers on profitability
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 146-154
 2006 O'Neill, J.W.
Mattila, A.S.
268.
Is that a finger in my chili?: Using affective adversing for postcrisis brand repair
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 106-120
 2006 Braun-Latour, K.A.
Latour, M.S.
Loftus, E.F.
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