haku: @indexterm Advertising effectiveness / yhteensä: 556
viitteet: 26-35 / 556
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26.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
27.
Split-second recognition: what makes outdoor advertising work?
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 82-92
 2009 Meurs, L. van
Aristoff, M.
28.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
29.
Exploring children's understanding of television advertising - beyond the advertiser's perspective
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1203-1223
 2008 Lawlor, M-A.
Prothero, A.
30.
Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
European Journal of Marketing
2008 : VOL. 42:1/2 p. 69-86
 2008 Grimes, A.
31.
Long tail media in the store
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338
 2008 Sorensen, H.
32.
A content analysis of music placement in prime-time television advertising
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.404-417
 2008 Allan, D.
33.
Advertising creativity matters
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.392-403
 2008 Dahlén, M.
Rosengren, S.
Törn, F.
34.
The impact of SMS advertising on members of a virtual community
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.363-374
 2008 Nantel, J.
Sekhavat, Y.
35.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
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