haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 26-35 / 478
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26.
A classic formula. End-to-end insight with added productivity
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 266-270
 2009 Forde, C. (et al.)
27.
Including ambivalence as a basis for benefit segmentation. A study of convenience food in Norway
European Journal of Marketing
2009 : VOL. 43:5-6, p. 762-783
 2009 Olsen, S. O.
Prebensen, N.
Larsen, T. A.
28.
Uncommon common sense
Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 38-43
 2009 Venohr, B.
Meyer, K.
29.
Big losses in ecosystem niches: How core firm decisions drive complementary product shakeouts
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 323-347
 2009 Pierce, L.
30.
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 375-396
 2009 Dibb, S.
Simkin, L.
31.
Methodological reasons for the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 357-373
 2009 Dolnicar, S.
Lazarevski, K.
32.
Validity and the design of market segments
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 341-356
 2009 Tonks, D.G.
33.
Market segmentation in managerial practice: A qualitative examination
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 253-272
 2009 Quinn, L.
34.
Segmentation and customer insight in contemporary services marketing practice: Why grouping customers is no longer enough
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 227-252
 2009 Bailey, C. (et al.)
35.
Editorial: Bridging the segmentation theory/practice divide
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 219-225
 2009 Dibb, S.
Simkin, L.
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