haku: @indexterm Media selection / yhteensä: 118
viitteet: 26-35 / 118
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26.
Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along email
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 333-348
 2004 Phelps, J.E. (et al.)
27.
Internet and magazine advertising: Integrated partnerships or not?
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 317-326
 2004 Kanso, A.M.
Nelson, R.A.
28.
Where are the media going?
Admap
2004 : VOL. 39:9, p. 103
 2004
29.
Radio as the 'brand conversation' medium
Admap
2004 : VOL. 39:11, p. 28-30
 2004 Ingram, A.
Barber, M.
30.
The benefits of synergy: moving money into radio
Admap
2004 : VOL. 39:11, p. 24-27
 2004 Peacock, J.
31.
Sociocultural meanings in visually standardized print ads
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1113-1129
 2004 Callow, M.
Schiffman, L.G.
32.
Displacement and reinforcement effects of the Internet and other media as sources of advertising information
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 126-142
 2004 Tsao, J.C.
Sibley, S.D.
33.
Targeting women's clothing fashion opinion leaders in media planning: An application for magazines
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 90-107
 2004 Vernette, E.
34.
Media Selection during the Implementation of Planned Organizational Change: a Predictive Framework Based on Implementation Approach and Phase
Management Communication Quarterly
2003 : FEB, VOL. 16:3, p. 301-340
 2003 Timmerman, C. E.
35.
Minimum Differentiation in Commercial Media Markets
Journal of Economics & Management Strategy
2003 : FALL, VOL. 12:3, p. 291-326
 2003 Gal-Or, E.
Dukes, A.
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