haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 26-35 / 222
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 otsikkovuositekijä
26.
Fast forward to the future of TV
Admap
2005 : DEC, VOL. 40:11 (467), p. 24-26
 2005 Foote, N.
27.
How to manage sponsorships
Admap
2005 : DEC, VOL. 40:11 (467), p. 12-13
 2005 White, R.
28.
Measuring the impact in sponsorship marketing
Admap
2005 : OCT, VOL. 40:9 (465), p. 41-43
 2005 Quattrocchi-Oubradous, X.
29.
The importance of creative match in television sponsorship
International Journal of Advertising
2005 : VOL. 24:4, p. 505-526
 2005 Masterson, R.
30.
Consumer perception of private versus public sponsorship of the arts
International Journal of Arts Management
2005 : FALL; VOL 8:1, p. 48-60
 2005 Colbert, F.
d'Astous, A.
Parmentier, M-A.
31.
Commercial and philanthropic sponsorship: direct and interaction effects on company performance
International Journal of Market Research
2005 : VOL. 47:1, p. 75-99
 2005 Calderón-Martínez, A.
Más-Ruiz, F.J.
Nicolau-Gonzálbez, J.L.
32.
Relationship fading in cultural sponsorships
Liiketaloudellinen aikakauskirja
2005 : 1, p. 67-88
 2005 Olkkonen, R.
Tuominen, P.
33.
How to plan campaigns
Admap
2004 : VOL. 39:9, p. 85
 2004
34.
Advances in the management of sport sponsorship: fact or fiction? Evidence from English professional soccer
Journal of General Management
2004 : AUTUMN, VOL. 30:1, p. 39-60
 2004 Chadwick, S.
Thwaites, D.
35.
Competitive advantage through sponsorship A conceptual model and research propositions
European Journal of Marketing
2004 : VOL. 38:8, p. 1013-1030
 2004 Fahy, J.
Farrelly, F.
Quester, P.
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