haku: @indexterm Sales promotion / yhteensä: 268
viitteet: 26-35 / 268
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 otsikkovuositekijä
26.
Use it or lose it: Purchase acceleration effects of time-limited promotions
Journal of Consumer Behaviour
2003 : JUN, VOL. 2:4, p. 393-403
 2003 Aggarwal, P.
Vaidyanathan, R.
27.
Creating win-win trade promotions: theory and empirical analysis of scan-back trade deals
Marketing Science
2003 : WINTER, VOL. 22:1, p. 16-39
 2003 Drèze, X.
Bell, D.R.
28.
Understanding consumer reactions to premium-based promotional offers
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1270-1286
 2002 d'Astous, A.
Jacob, I.
29.
Using trade fairs in key account management
Industrial Marketing Management
2002 : OCT, VOL 31:7, p. 627-635
 2002 Blythe, J.
30.
Social intervention or market intervention? A problem for governments in promoting the value of the arts
International Journal of Arts Management
2002 : FALL, VOL. 5:1, p. 50-61
 2002 Radbourne, J.
31.
Using trade incentives to promote customer relationships in a retail setting
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 135-147
 2002 Parker, R.S.
Pettijohn, L.S.
Pettijohn, C.E.
32.
Permission e-mail marketing as a means of targeted promotion
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 61-69
 2002 Marinova, A.
Murphy, J.
Massey, B. L.
33.
Measuring cross-category specials purchasing: theory, empirical results, and implications
Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 25-42
 2002 Walters, R.
Jamil, M.
34.
A preliminary study on the effect of foreign direct investment on the promotion of exports in Iran's export free trade zones
Journal of International Selling and Sales Management
2002 : SPRING, VOL. 8:1, p. 13-19
 2002 Sanaie, A.
Kalbasi, H.
35.
Time pressure and information in sales promotion strategy: conceptual framework and content analysis
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 67-76
 2001 Spears, N.
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