haku: @indexterm brands / yhteensä: 1643
viitteet: 26-35 / 1643
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26.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
27.
Brand personality of tourist destinations: an application of self-congruity theory
Tourism Management
2011 : FEB, VOL. 32:1 p. 114-127
 2011 Usakli, A.
Baloglu, S.
28.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
29.
Corporate social responsibility as a dynamic internal organizational process: a case study
Journal of Business Ethics
2011 : JUN, VOL. 101:1, p. 61-74
 2011 Bolton, S.
Kim, R.
O'Gorman, K.
30.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
31.
Relentless Tide: an unstoppable megabrand
Business Strategy Review
2011 : VOL. 22:2, p. 59-63
 2011 Barwise, P.
Meehan, S.
MacDonald, E.
32.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
33.
Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded
Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14
 2011 Balmer, J.M.T.
Powell, S.M.
Greyser, S.A.
34.
When the name is the game
Business Strategy Review
2011 : FALL, VOL. 22:3, p. 50-55
 2011 Bertini, M.
Gourville, J.
Ofek, E.
35.
Strategic relationship management and service brand marketing
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1194-1213
 2011 Tsai, S-P.
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