haku: @journal_id 119 / yhteensä: 218
viitteet: 26-35 / 218
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 otsikkovuositekijä
26.
Sports sponsorship : a case-study approach to measuring its effectiveness.
European Research
1988 : MAY, VOL. 16:2, p. 97-103
 1988 Armstrong, C.
27.
Arts sponsorship : harmony or discord?
European Research
1988 : MAY, VOL. 16:2, p. 87-94
 1988 Wolton, C.
28.
Exploitation : the key to sponsorship success.
European Research
1988 : MAY, VOL. 16:2, p. 77-86
 1988 Otker, T.
29.
Marketing research in Canada.
European Research
1987 : NOV, VOL. 15:4, p. 271-274
 1987 Monk, D.
30.
Decision support systems : learning to apply computers.
European Research
1987 : NOV, VOL. 15:4, p. 265-270
 1987 Leslie, G. T.
31.
A method for the aggregation of the results in a conjoint measurement study.
European Research
1987 : NOV, VOL. 15:4, p. 257-263
 1987 Marr, N. E.
32.
Heroes : the selling of John Player Special.
European Research
1987 : NOV, VOL. 15:4, p. 248-255
 1987 Ryssel, C.
Rudolf, H.
33.
Advertising home pregnancy tests : a case for sensitive research. (!Qualitative research)
European Research
1987 : NOV, VOL. 15:4, p. 242-247
 1987 Mulholland, H.
34.
The optimization of advertising budgets in the context of competitors' campaigns.
European Research
1987 : NOV, VOL. 15:4, p. 232-241
 1987 Weihs, E.
35.
Copy research : facts and fictions.
European Research
1987 : NOV, VOL. 15:4, p. 226-231
 1987 Spielman, H. M.
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