haku: @journal_id 1668 / yhteensä: 273
viitteet: 26-35 / 273
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 otsikkovuositekijä
26.
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
International Journal of Advertising
2010 : VOL. 29:5, p.795-813
 2010 Das, E. (et al.)
27.
Real women on real beauty: Self-discrepancy, internalization of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
International Journal of Advertising
2010 : VOL. 29:4 p. 643-668
 2010 Bissell, K.
Rask, A.
28.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
29.
The effect of involvement on ad judgement in a computer-mediated environment: The mediating role of presence
International Journal of Advertising
2010 : VOL. 29:4 p. 597-620
 2010 Nicovich, S.G.
30.
The impact of surfer/seeker mode on the effectiveness of website characteristics
International Journal of Advertising
2010 : VOL. 29:4 p. 569-595
 2010 Stanaland, A.J.S.
Tan, J.
31.
Maintenance person or architect? The role of academic advertising research in building better understanding
International Journal of Advertising
2010 : VOL. 29:4 p. 547-568
 2010 Kerr, G.
Schultz, D.
32.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
33.
Slogans: US and EU legal protection for slogans that identify and promote the brand
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 473-500
 2010 Petty, R.D.
Leong, S.H.S.
Lwin, M.O.
34.
Assigning television commercial videotapes to time slots under alternative message spacing policies
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 431-450
 2010 Brusco, M.J.
Singh, R.
35.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
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