haku: @indexterm Brands / yhteensä: 1643
viitteet: 266-275 / 1643
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 otsikkovuositekijä
266.
How affective commitment boosts guest loyalty (and promotes frequent-guest programs)
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 174-181
 2006 Mattila, A.S.
267.
Strategic hotel development and positioning: The effects of revenue drivers on profitability
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 146-154
 2006 O'Neill, J.W.
Mattila, A.S.
268.
Is that a finger in my chili?: Using affective adversing for postcrisis brand repair
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 106-120
 2006 Braun-Latour, K.A.
Latour, M.S.
Loftus, E.F.
269.
Antecedents and purchase consequences of customer participation in small group brand communities
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 45-61
 2006 Bagozzi, R.P.
Dholakia, U.M.
270.
Brand equity in the European fruit and vegetable sector: A transaction cost approach
International Journal of Research in Marketing
2006 : MAR, VOL. 23:1, p. 31-44
 2006 Fernandez-Barcala, M.
Gonzalez-Diaz, M.
271.
Advertising's greatest hits: profitability and brand value
Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30
 2006 Dyson, P.
Weaver, K.
272.
Green marketing philosophy: a study of Spanish firms with ecolabels
Corporate Social Responsibility and Environmental management
2006 : FEB, VOL. 13:1, p. 11-24
 2006 Chamorro, A.
Banegil, T.M.
273.
Measuring and modeling the (limited) reliability of free choice attitude questions
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 309-318
 2005 Rungie, C. (et al.)
274.
Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 277-291
 2005 Tsai, S-p.
275.
Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 239-254
 2005 Klapper, D.
Ebling, C.
Temme, J.
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