haku: @journal_id 69 / yhteensä: 714
viitteet: 268-277 / 714
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 otsikkovuositekijä
268.
Corporate ethical values and organizational commitment in marketing.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 79-90
 1989 Hunt, S. D.
Wood, R. van
Chonko, L. B.
269.
Analyzing incremental sales from a direct mail coupon promotion.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 66-78
 1989 Bawa, K.
Shoemaker, R. W.
270.
Determinants of influence in organizational buying : a contingency approach.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 50-65
 1989 Kohli, A.
271.
The experience curve doctrine reconsidered.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 36-49
 1989 Alberts, W. W.
272.
Strategic adaptability and firm performance : a market-contingent perspective.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 21-35
 1989 McKee, D. O.
Varadarajan, P. R.
Pride, W. M.
273.
Evolutionary processes in competitive markets : beyond the product life cycle.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 4-20
 1989 Lambkin, M.
Day, G. S.
274.
A gap analysis of professional service quality.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 92-98
 1989 Brown, S. W.
Swartz, T. A.
275.
Barriers to entry and market entry decisions in consumer and industrial goods markets.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 80-91
 1989 Karakaya, F.
Stahl, M. J.
276.
Novelty, complexity, and importance as causal determinants of industrial buyer behavior.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 66-79
 1989 McQuiston, D. H.
277.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
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