haku: @indexterm PRODUCTS / yhteensä: 1007
viitteet: 269-278 / 1007
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269.
The competitive effects of a new product introduction: a case study
Journal of Industrial Economics
2002 : SEP, VOL. 50:3, p. 237-263
 2002 Hausman, J. A.
Leonard, G. K.
270.
Finding the organizational sources of technological breakthroughs: the story of Hewlett-Packard's thermal ink-jet
Industrial and Corporate Change
2002 : NOV, VOL. 11:5, p. 1059-1084
 2002 Fleming L.,
271.
Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 91-99
 2002 Garretson, J. A.
Fisher, D.
Burton, S.
272.
Fast-track article: Using advance purchase orders to forecast new product sales
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 347-364
 2002 Moe, W.W.
Fader, P.S.
273.
Rejoinder to "the variety of an assortment: An extension to the attribute-based approach"
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 342-346
 2002 Hoch, S.J.
Bradlow, E.T.
Wansink, B.
274.
Research note: The variety of an assortment: An extension to the attribute-based approach
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 331-341
 2002 Herpen, E. van
Pieters, R.
275.
Research note: Multinational diffusion models: An alternative framework
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 318-330
 2002 Kumar, V.
Krishnan, T.V.
276.
Modeling consumer demand for variety
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 229-250
 2002 Kim, J.
Allenby, G.M.
Rossi, P.E.
277.
Direct experience and the strength of the personal norm-behavior relationship
Psychology & Marketing
2002 : OCT, VOL. 19:10, p. 881-893
 2002 Thogersen, J.
278.
Inferring Market Structure from Customer Response to Competing and Complementary Products
Marketing Letters
2002 : VOL. 13:3, p. 221-232
 2002 Elrod, T.
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