haku: @indexterm Advertising campaigns / yhteensä: 54
viitteet: 27-36 / 54
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27.
Viral marketing: making the right connection
Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32
 2005 Brier, N.
28.
To buzz or not to buzz? That is the question
Admap
2005 : OCT, VOL. 40:9, (465), p. 28-30
 2005 Beaumont-Griffin, T.
Sutton, A.
29.
LeapFrog: learn something new everyday
Admap
2005 : VOL. 40:2, p. 34-36
 2005 Lipson, D.
30.
Channel planning and research
Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19
 2004 White, R.
31.
Econometrics and integrated campaigns
Admap
2004 : JUN, VOL. 39:6 (451), p. 37-40
 2004 Cook, L.
32.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
33.
Exploitation to engagement : The role of market research in getting close to niche targets
International Journal of Market Research
2003 : VOL 45:3, p. 337-354
 2003 Brooks, V.
34.
Point of View: Does Advertising Cause a "Hierarchy of Effects"?
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 19-26
 2001 Weilbacher, W. M.
35.
Ethnic Identification on Adolescents' Evaluations of Advertisements
Journal of Advertising Research
2001 : SEP-OCT, VOL. 41:5, p. 7-22
 2001 Appiah, O.
36.
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach
International Journal of Advertising
2001 : VOL. 20:4, p. 499-519
 2001 Bech-Larsen, T.
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