haku: @indexterm Test marketing / yhteensä: 57
viitteet: 27-36 / 57
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27.
Der vergleichende Warentest als Herausforderung für das strategische Marketing. - Ergebnisse einer empirischen Untersuchung
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1985 : MAR, VOL. 37:3, p. 232-249
 1985 Fritz, W.
28.
Estimation and testing of a dynamic sales response model with data aggregated over time : some results for the autoregressive current effects model.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 445-455
 1984 Vanhonacker, W. R.
29.
A non-experimental investigation of demand artifacts in a personal selling experiment.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 251-258
 1984 Lim, J. S.
Summers, J. O.
30.
Testing alternative econometric models on the existence of advertising threshold effect.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 298-308
 1984 Bemmaor, A. C.
31.
Duree de vie des biens durables : modeles et tests = Life duration for consumer durables : models and tests.
Consommation: revue de socio-économie
1984 : JUL-SEP, 3, p. 51-73
 1984 Bemmaor, A.
32.
Do concept scores measure the message or the method?
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56
 1984 Lewis, I. M.
33.
Combining test of significance in test marketing research experiments.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 118-119
 1984 Dutka, S.
34.
Pre-test-market models : validation and managerial implications.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 221-234
 1983 Urban, G. L.
Katz, G. M.
35.
Budgetary practices for testmarketing new products: An ignored facet of financial planning.
Managerial Planning
1983 : JULY-AUG, VOL. 32:1, p. 36-40
 1983 Fox, H. W.
36.
Ad copy testing...diagnostic procedures for summarizing perceptual and executional impact.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 73-80
 1983 Green, P. E.
Schaffer, C. M.
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