haku: @indexterm marketing / yhteensä: 4535
viitteet: 27-36 / 4535
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27.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
28.
Managerial decision making in marketing: the next research frontier
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 89-101
 2011 Wierenga, B.
29.
Paving the way for "distinguished marketing"
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 76-88
 2011 Leeflang, P.
30.
The role of regional food festivals for destination branding
International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 355-367
 2011 Lee, I.
Arcodia, C.
31.
Editorial
Marketing innovations for sustainable destinations
International Journal of Tourism Research
2011 : JUL-AUG, VOL. 13:4, p. 307-309
 2011 Fyall, A. (et al.)
(eds.),
32.
Marketing-as-practice. Introduction to the special issue
Scandinavian Journal of Management
2011 : JUN, VOL. 27:2 p. 189-195
 2011 Skålen, P.
Hackley, C.
33.
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
International Journal of Advertising
2011 : VOL. 30:4, p. 693-719
 2011 Amos, C.
Grau, S.L.
34.
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 1-12
 2011 Michalek, J.J. (et al.)
35.
Managing cross-functional co-operation for new product development success
Long Range Planning
2011 : FEB, VOL. 44:1, p. 26-41
 2011 Gemser, G.
Leenders, M.A.A.M.
36.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
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