haku: @journal_id 573 / yhteensä: 525
viitteet: 27-36 / 525
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 otsikkovuositekijä
27.
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 1-12
 2011 Michalek, J.J. (et al.)
28.
Are private label users attractive targets for retailer coupons?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 281-291
 2010 Nies, S.
Natter, M.
29.
What's in a name?: An analysis of the strategic behavior of family firms
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 271-280
 2010 Kashmiri, S.
Mahajan, V.
30.
New metrics for evaluating preference maps
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 261-270
 2010 Faure, C.
Natter, M.
31.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
32.
The effect of rating scale format on response styles: the number of response categories and response category labels
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 236-247
 2010 Weijters, B.
Cabooter, E.
Schillewaert, N.
33.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 225-235
 2010 Gierl, H.
Huettl, V.
34.
Managing sales teams in a virtual environment
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 213-224
 2010 Rapp, A. (et al.)
35.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
36.
Motivated consumer innovativeness: concept, measurement, and validation
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 308-318
 2010 Vandecasteele, B.
Geuens, M.
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