haku: @indexterm Consumers / yhteensä: 1076
viitteet: 270-279 / 1076
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 otsikkovuositekijä
270.
The protection of the weak party in a harmonised European Contract Law: A synthesis
Journal of Consumer Policy
2004 : SEP, VOL. 27:3, p. 245-251
 2004 Hondius, E.
271.
The sociology of consumption : the hidden facet of marketing
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 509-525
 2004 Cherrier, H.
Murray, J. B.
272.
How global brands compete
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 68-75
 2004 Holt, D.B.
Quelch, J.A.
Taylor, E.L.
273.
Domestic country bias, country-of-origin effcts, and consumr ethnocentrism : a multidimensional unfolding approach
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 80-95
 2004 Balabanis, G.
Diamantopoulos, A.
274.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
275.
The impact of completeness and web use motivation on the credibility of e-health
Journal of Communication
2004 : VOL. 54:2, p. 253-269
 2004 Detta-Bergman, M. J.
276.
The development and validation of a scale measuring consumer / Customer-derived generic typology of positioning strategies
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 5-43
 2004 Blankson, C.
Kalafatis, S.P.
277.
Don't just do something, stand there!
Harvard Business Review
2004 : MAR, VOL. 82:3, p. 16-17
 2004 Moon, Y.
278.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
279.
Product quality, lender liability, and consumer credit
Oxford Economic Papers
2004 : APR, VOL. 56:2, p. 331-343
 2004 Iossa, E.
Palumbo, G.
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