haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 272-281 / 1883
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 otsikkovuositekijä
272.
Optimizing resource allocation via integrated marketing communications of credit card issuing banks
Journal of international marketing and marketing research
2006 : JUN, VOL. 31:2, p. 59-73
 2006 Hsu, P-F.
Chung, C-J.
273.
How to use advertising to build brands
International Journal of Market Research
2006 : VOL 48:3, p. 255-276
 2006 Cramphorn, S.
274.
Is that a finger in my chili?: Using affective adversing for postcrisis brand repair
Cornell Hotel and Restaurant Administration Quarterly
2006 : MAY, VOL. 47:2, p. 106-120
 2006 Braun-Latour, K.A.
Latour, M.S.
Loftus, E.F.
275.
Tiocfaidh ár lá: Introduction to the special issue
Journal of Strategic Marketing
2006 : MAR, VOL. 14:1, p. 1-9
 2006 Brown, S.
276.
A dynamic future for tracking
Admap
2006 : FEB, VOL. 41:2 (469), p. 50-53
 2006 Pincott, G.
277.
The end of proxies: the customer data revolution
Admap
2006 : FEB, VOL. 41:2 (469), p. 38-40
 2006 Hayward, M.
Paice, N.
278.
When ads build value
Admap
2006 : FEB, VOL. 41:2 (469), p. 35-37
 2006 Foote, N.
279.
Frontiers in multicultural marketing: the disabilities market
Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 25-40
 2005 Friedman, H. H.
Lopez-Pumajero, T.
Friedman, L. W.
280.
Incentive-based compensation to advertising agencies: A principal-agent approach
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 255-275
 2005 Zhao, H.
281.
A microeconometric note on product innovation and product innovation advertising
Economics of innovation and new technology
2005 : OCT, VOL. 14:7, p. 573-582
 2005 Kaiser, U.
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