haku: @indexterm Consumers / yhteensä: 1076
viitteet: 272-281 / 1076
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 otsikkovuositekijä
272.
How global brands compete
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 68-75
 2004 Holt, D.B.
Quelch, J.A.
Taylor, E.L.
273.
Domestic country bias, country-of-origin effcts, and consumr ethnocentrism : a multidimensional unfolding approach
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 80-95
 2004 Balabanis, G.
Diamantopoulos, A.
274.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
275.
The impact of completeness and web use motivation on the credibility of e-health
Journal of Communication
2004 : VOL. 54:2, p. 253-269
 2004 Detta-Bergman, M. J.
276.
The development and validation of a scale measuring consumer / Customer-derived generic typology of positioning strategies
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 5-43
 2004 Blankson, C.
Kalafatis, S.P.
277.
Don't just do something, stand there!
Harvard Business Review
2004 : MAR, VOL. 82:3, p. 16-17
 2004 Moon, Y.
278.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
279.
Product quality, lender liability, and consumer credit
Oxford Economic Papers
2004 : APR, VOL. 56:2, p. 331-343
 2004 Iossa, E.
Palumbo, G.
280.
What makes consumers wiling to pay for online services? Discovering consumer opinions and determinant factors on charged online services
Journal of Internet commerce
2003 : VOL. 2:4, p.
 2003 Zhang, Y.
Nguyen, D-D.
281.
The compassionate organization in the 21st century
Organizational Dynamics
2003 : VOL. 32:4, p. 331-341
 2003 Hill, R.P.
Stephens, D.L.
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