haku: @indexterm Product design / yhteensä: 279
viitteet: 273-279 / 279
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273.
A general approach to product design optimization via conjoint analysis.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 17-37
 1981 Green, P. E.
Carroll, J. D.
Goldberg, S. M.
274.
Feature interactions in consumer judgments of verbal versus pictorial presentations.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 103-113
 1981 Holbrook, M. B.
Moore, W. L.
275.
Alternative perceptual mapping techniques: relative accuracy and usefulness.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 495-506
 1979 Hauser, J. R.
Koppelman, F. S.
276.
Exporting's missing links.
Management Today
1979 : JUN, p. 58-63
 1979 Tessler, A.
277.
Market segmentation based on consumer ratings of proposed product designs.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 557-564
 1978 Sewall, M. A.
278.
Concept evaluation and market segmentation: an application for a non-profit organization providing services to educational institutions.
Journal of Marketing
1978 : 3 JUL VOL.42 p.82-86
 1978 Moriarty, M.
Venkatesan, M.
279.
An application of the multivariate profit model to market segmentation and product design.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.361-368
 1978 Rao, V. R.
Winter, F. W.
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