haku: @indexterm Public Relations / yhteensä: 295
viitteet: 273-282 / 295
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273.
Reaching the public: the CPA's new image.
Journal of Accountancy
1980 : JAN, VOL. 149:1, p. 47-52
 1980 Smith, B. E.
274.
The reporter and the businessman: the need for a new understanding on both sides.
Business Quarterly
1979 : WINTER, VOL. 44:4, p. 73-78
 1979 Hughes, S. F.
275.
A place for public relations in the marketing mix.
Business Topics
1979 : AUTUMN, VOL. 27:4, p. 53-57
 1979 Goodrich, J. N.
Gildea, R. L.
Cavanaugh, K.
276.
Campaign reporting: a challenge for accountants.
Management Accounting (New York)
1979 : OCT, VOL. 61:4, p. 50-54
 1979 Brandstedter, R.
277.
Corporate image and the p/e ratio: they often go hand in hand.
Management Review
1979 : OCT, VOL. 68:10, p. 16-19
 1979 Margulies, W. P.
278.
The annual report: marketing the corporation.
Management Review
1979 : OCT, VOL. 68:10, p. 62-68
 1979 Beiswinger, G. L.
279.
How PR can expand the promotional pound.
Marketing
1979 : NOV, p. 93-94,96,98
 1979 Robinson, N.
280.
Corporate speech making: it`s not like selling soap.
Management Review
1979 : NOV, VOL. 68:11, p. 25-28
 1979 Wasserman, N.
281.
Why P.R. men don`t last long at Gulf & Western. !Gulf and Western Industries Inc.
Fortune
1979 : DEC 17, VOL. 100:12, p. 76-79
 1979 Holt, D. D.
282.
Marketing versus public relations in selling nuclear power.
Industrial Marketing Management
1979 : JUN, VOL. 8:3, p. 250-256
 1979 Tongren, H. N.
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