haku: @journal_id 69 / yhteensä: 714
viitteet: 273-282 / 714
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 otsikkovuositekijä
273.
Evolutionary processes in competitive markets : beyond the product life cycle.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 4-20
 1989 Lambkin, M.
Day, G. S.
274.
A gap analysis of professional service quality.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 92-98
 1989 Brown, S. W.
Swartz, T. A.
275.
Barriers to entry and market entry decisions in consumer and industrial goods markets.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 80-91
 1989 Karakaya, F.
Stahl, M. J.
276.
Novelty, complexity, and importance as causal determinants of industrial buyer behavior.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 66-79
 1989 McQuiston, D. H.
277.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
278.
Supervising unethical salesforce behavior.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 36-47
 1989 Bellizi, J. A.
Hite, R. E.
279.
Consumer perceptions of interpersonal equity and satisfaction in transactions : a field survey approach.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 21-35
 1989 Oliver, R. L.
Swan, J. E.
280.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
281.
A situational view of information content in TV advertising in the U.S. and U.K.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 89-94
 1989 Weinberger, M. G.
Spotts, H. E.
282.
Modeling the decision to add new products by channel intermediaries.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 81-88
 1989 Rao, V. R.
McLaughlin, E. W.
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