haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 276-285 / 469
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 otsikkovuositekijä
276.
Measuring channel sensitivities to new industrial service designs: managerial implications.
European Journal of Marketing
1989 : VOL. 23:4, p. 50-59
 1989 Sanderson, R. H.
Brodie, R. J.
Woodside, A. G.
277.
Consumer sentiment towards marketing in Hong Kong.
European Journal of Marketing
1989 : VOL. 23:4, p. 25-39
 1989 Wee, C. H.
Chan, M.
278.
An appropriate quantitative measure of intra-family agreement in marketing applications.
Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 241-255
 1989 Chaffin, W. W.
279.
The measurement of intrinsic and extrinsic product quality : a magnitude estimation approach.
Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 213-224
 1989 Lavenka, N. M.
280.
The impact of feelings on ad-based affect and cognition.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 69-83
 1989 Chapman Burke, M.
Edell, J. A.
281.
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 30-43
 1989 Allen, C. T.
Janiszewski, C. A.
282.
Shaping the route to attitude change : central versus peripheral processing through comparative versus noncomparative advertising.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 193-204
 1989 Droge, C.
283.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
284.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
285.
Marketers' and consumers concurring perceptions of market structure.
European Journal of Marketing
1989 : VOL. 23:1, p. 7-16
 1989 Chernatony, L. de
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