haku: @journal_id 69 / yhteensä: 714
viitteet: 276-285 / 714
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 otsikkovuositekijä
276.
Novelty, complexity, and importance as causal determinants of industrial buyer behavior.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 66-79
 1989 McQuiston, D. H.
277.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
278.
Supervising unethical salesforce behavior.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 36-47
 1989 Bellizi, J. A.
Hite, R. E.
279.
Consumer perceptions of interpersonal equity and satisfaction in transactions : a field survey approach.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 21-35
 1989 Oliver, R. L.
Swan, J. E.
280.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
281.
A situational view of information content in TV advertising in the U.S. and U.K.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 89-94
 1989 Weinberger, M. G.
Spotts, H. E.
282.
Modeling the decision to add new products by channel intermediaries.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 81-88
 1989 Rao, V. R.
McLaughlin, E. W.
283.
Standardization of international marketing strategy : some research hypotheses.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 71-79
 1989 Jain, S. C.
284.
Dealer dependence levels and reciprocal actions in a channel of distribution in a developing country.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 50-69
 1989 Frazier, G. L.
Gill, J. D.
Kale, S. H.
285.
Technology diffusion : an empirical test of competitive effects.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 35-49
 1989 Catignon, H.
Robertson, T. S.
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