haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 277-286 / 1883
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 otsikkovuositekijä
277.
The end of proxies: the customer data revolution
Admap
2006 : FEB, VOL. 41:2 (469), p. 38-40
 2006 Hayward, M.
Paice, N.
278.
When ads build value
Admap
2006 : FEB, VOL. 41:2 (469), p. 35-37
 2006 Foote, N.
279.
Frontiers in multicultural marketing: the disabilities market
Journal of international marketing and marketing research
2005 : FEB, VOL 32:1, p 25-40
 2005 Friedman, H. H.
Lopez-Pumajero, T.
Friedman, L. W.
280.
Incentive-based compensation to advertising agencies: A principal-agent approach
International Journal of Research in Marketing
2005 : SEP, VOL. 22:3, p. 255-275
 2005 Zhao, H.
281.
A microeconometric note on product innovation and product innovation advertising
Economics of innovation and new technology
2005 : OCT, VOL. 14:7, p. 573-582
 2005 Kaiser, U.
282.
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
European Journal of Marketing
2005 : VOL. 39:7/8, p. 737-754
 2005 Reardon, J. (et al.)
283.
Brand equity implications of joint branding programs
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 413-425
 2005 Lebar, E. (et al.)
284.
The effects of expert and consumer endorsements on audience response
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 402-412
 2005 Wang, A.
285.
Consumer responses to interactive advertising campaigns coupling short-message service direct marketing and TV commercials
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 382-401
 2005 Trappey, R. J. III
Woodside, A. G.
286.
Sequence matters: a more effective way to use advertising and publicity
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 362-372
 2005 Loda, M. D.
Coleman, B. C.
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