haku: @indexterm Brands / yhteensä: 1643
viitteet: 277-286 / 1643
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 otsikkovuositekijä
277.
Brand equity implications of joint branding programs
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 413-425
 2005 Lebar, E. (et al.)
278.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
279.
Managing brand portfolios: how strategies have changed
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 314-327
 2005 Laforet, S.
Saunders, J.
280.
Corporate reputation: what do consumers really care about?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 305-313
 2005 Page, G.
Fearn, H.
281.
Anholt Nation Brands Index: how does the world see America?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 296-304
 2005 Anholt, S.
282.
Ten years of learning on how online advertising builds brands
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 255-268
 2005 Hollis, N.
283.
How behavioral primacy interacts with short-term marketing tactics to influence subsequent long-term brand choice
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 229-240
 2005 Woodside, A. G.
Uncles, M. D.
284.
The role of brand parity in developing loyal customers
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 222-228
 2005 Iyer, R.
Muncy, J. A.
285.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
286.
Radical brand evolution: a case-based framework
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 201-210
 2005 Merrilees, B.
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