haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 278-287 / 556
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 otsikkovuositekijä
278.
Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure
Journal of Consumer Research
1989 : MARCH, VOL, 15, p.444-456
 1989 Hastak, M.
Olson, J.
279.
The Effects of Background Music in Advertising: A Reassessment
Journal of Consumer Research
1989 : JUNE, VOL. 16,p.113-118
 1989 Kellaris, J.
Cox, A.
280.
Product matching in television news using benefit segmentation (!Audience)
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 64-71
 1989 Wicks, R.H.
281.
Comparative advertising effectiveness: practitioners' perceptions versus aca- demic research findings
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 22-37
 1989 Rogers, J.C.
Williams, T.G.
282.
The impact of feelings on ad-based affect and cognition.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 69-83
 1989 Chapman Burke, M.
Edell, J. A.
283.
Shaping the route to attitude change : central versus peripheral processing through comparative versus noncomparative advertising.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 193-204
 1989 Droge, C.
284.
The information processing of coordinated media campaigns.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163
 1989 Edell, J. A.
Lane Keller, K.
285.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
286.
Members only fashions a unique selling strategy.
Journal of Business Strategy
1989 : MAY-JUN, VOL. 10:3, p. 8-11
 1989 Goldsmith, H.
287.
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation.
Journal of Industrial Economics
1989 : MAR, VOL. 37:3, p. 259-271
 1989 Thompson, R. S.
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