haku: @indexterm Sales promotion / yhteensä: 268
viitteet: 28-37 / 268
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 otsikkovuositekijä
28.
Understanding consumer reactions to premium-based promotional offers
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1270-1286
 2002 d'Astous, A.
Jacob, I.
29.
Using trade fairs in key account management
Industrial Marketing Management
2002 : OCT, VOL 31:7, p. 627-635
 2002 Blythe, J.
30.
Social intervention or market intervention? A problem for governments in promoting the value of the arts
International Journal of Arts Management
2002 : FALL, VOL. 5:1, p. 50-61
 2002 Radbourne, J.
31.
Using trade incentives to promote customer relationships in a retail setting
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 135-147
 2002 Parker, R.S.
Pettijohn, L.S.
Pettijohn, C.E.
32.
Permission e-mail marketing as a means of targeted promotion
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 61-69
 2002 Marinova, A.
Murphy, J.
Massey, B. L.
33.
Measuring cross-category specials purchasing: theory, empirical results, and implications
Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 25-42
 2002 Walters, R.
Jamil, M.
34.
A preliminary study on the effect of foreign direct investment on the promotion of exports in Iran's export free trade zones
Journal of International Selling and Sales Management
2002 : SPRING, VOL. 8:1, p. 13-19
 2002 Sanaie, A.
Kalbasi, H.
35.
Time pressure and information in sales promotion strategy: conceptual framework and content analysis
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 67-76
 2001 Spears, N.
36.
Coupon response in services
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 139-151
 2001 Taylor, G. A.
37.
Gewinnspiele im Internet
Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:2, p. 117-128
 2001 Gedenk, K.
Rudek, S.
Teichmann, M.-H.
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