haku: @journal_id 1100 / yhteensä: 83
viitteet: 28-37 / 83
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 otsikkovuositekijä
28.
Segmentation analysis with managerial judgment
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 28-47
 1996 Levin, N.
Zahavi, J.
29.
Using "opt out" reply cards in direct mail
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 18-27
 1996 Scheer, H. van der
Hoekstra, J.
Vriens, M.
30.
The salesperson's role clarity and task clarity in direct marketing
Journal of Direct Marketing
1996 : SUMMER, VOL. 10:3, p. 8-17
 1996 Fournier, C.
31.
An analysis of the information content in infomercial programs
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 44-55
 1996 Elliott, M.
Lockard, P.
32.
Predicting payment and nonpayment of direct mail obligations: profiling good and bad credit risks
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 36-43
 1996 Peltier, J.
Schibrowsky, J.
Davis, J.
33.
International direct marketing: export value chain, transaction cost, and the Triad
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 13-23
 1996 Akhter, S.
34.
Using information overload or decreasing marginal responsiveness to determine "how many catalogs are too many?": it really makes a difference - reply to Ganzach and Or
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 10-12
 1996 Feinberg, R.
Eastlick, M.
Trappey, C.
35.
Information overload, decreasing marginal responsiveness, and the estimation of nonmonotonic relationships in direct marketing
Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 7-9
 1996 Ganzach, Y.
Ben-Or, P.
36.
International direct marketing on the internet : do internet users form a global segment?
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 45-58
 1996 Mehta, R.
Grewal, R.
Sivadas, E.
37.
A comparative analysis of Japanese and U.S. attitudes toward direct marketing
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 34-33
 1996 Maynard, M.
Taylor, C.
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